Serena Wines 1881 has started an important recycling project, thanks to which it will contribute to improving the health of the ecosystem by exploiting the reuse of waste materials. Another step towards environmental sustainability.
The company has adopted RafCycle®, an innovative recycling solution that offers a new life to wine label waste.
The waste material of the self-adhesive labels is collected by UPM Raflatac, which separates the silicone from the paper, and reuses the latter to create new materials. Whoever uses this system, like Serena Wines 1881, receives a certificate of collaboration with annual validity.
Serena Wines 1881 entered the network of partner companies of RafCycle®, along with another 100 in Europe, at Vinitaly 2019; moment in which the company obtained the recognition that attests its commitment to corporate sustainability.
7 April, Helsinki.